Butler junior Aaron Fletcher’s digital design skills received 30 seconds of national exposure when ESPNU aired a commercial he created during broadcast of the Wright State vs. Detroit men’s basketball game on Feb. 25.
The spot celebrated recent NCAA men’s basketball competition highlights of the Horizon League’s 10 member schools, including Butler.
Fletcher animated game shots of each league team to incorporate into the spot, which he designed as part of his semester of “in-training” work with WebStream Productions, an Indianapolis firm specializing in live sports video production and social media. WebStream president and CEO John Servizzi “had an idea of what he was hoping for, and I happened to have done something similar before,” said Fletcher, a digital media productions major in the Creative Media and Entertainment program. “So we were able to work together in creating this particular spot.”
Servizzi said the chance for a student-designed spot to run on a national network “doesn’t happen very often.” He complimented Fletcher’s composition and the fact that the spot was created under “a very aggressive timeline (less than a week) without sacrificing quality.”
(A former technical staff member of Butler’s Media Arts program, Servizzi recently joined the College of Communication’s Board of Visitors. He holds a B.S. in Media Arts and an M.S. in Education from Butler.)
Fletcher has created graphic designs for WebStream’s live productions, as well as several animations for commercial work, and has worked on projects for the Patriot League, Missouri Valley Conference and Horizon League.
Associate Professor Christine Buck-Taylor is Fletcher’s faculty supervisor in the 3-credit-hour in-training course. “This opportunity to work with a company known in the local and national sports communities is a great advantage for Aaron in developing his professional resume,” she said. “The practice and problem-solving skills he is using in graphic production for WebStream are a direct result of the contact with professionals who have deadlines and high expectations.”
In-training is open to students in the Digital Media Production and Recording Industry Studies program, she said, as a prelude to full internships, which students can pursue after earning 30 credit hours in their major.
“Digital Media Production students, like Aaron, can choose to work in a leadership position for a show produced by other students — as part of Butler’s in-house Deep Blue Production Unit — or with an outside partner like WebStream Productions,” Buck-Taylor said.
Originally from Lewisburg, Pa., Fletcher moved to Indiana five years ago after studying business management/marketing at Brigham Young University. After working in the sales and marketing team for Kraft Foods, he decided to pursue his passion as a freelance graphics/video artist. “This eventually brought me to Butler University’s Media Arts program,” he said.
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