A three-member team from The Butler Collegian (http://thebutlercollegian.com) covered the NCAA Division I Men’s Basketball Tournament on location, traveling to New Orleans and Houston for the Sweet Sixteen, Elite Eight, Final Four and Championship games.
Sports Editor Steven Peek (’11) wrote a wealth of sports news stories, game previews and analysis pieces about the Butler Bulldogs and their competitors, as well as fun features about Blue II, Bulldog fans and coach Brad Stevens’ glasses. Peek also participated in a handful of radio interviews and had his “Fear the Glasses” story excerpted in USA Today, The Indianapolis Star and on NBCSports.com.
Photographer Maria Porter (’12) provided slide shows of compelling game photos, and Multimedia Editor Elyssa Garfinkle (’12) produced video packages featuring game coverage, as well as press conferences and other media availabilities.
On campus, The Collegian’s sports staff — Assistant Sports Editors Lance Rinker (’13) and Colin Likas (’14), as well as staff writer Matt Rhinesmith (’14) – provided live blogs of each of the four games through Cover It Live. The blogcasts included streaming video of viewing parties on and around the Butler campus and inspired lively conversation from participants across the country — St. Louis, Atlanta, Chicago, Nashville — and even from Canada.
Multimedia Editor Olivia Ingle (’12) produced additional video packages of fan reaction on the Butler campus. CNN iReport contacted The Collegian twice about using Ingle’s video on the air.
News Editor Jill McCarter (’13) created comparison charts of Butler University and its competitors, and the staff kept Twitter and Facebook fans abreast during and between games, driving them back to The Collegian website. The Collegian’s Twitter feed was also picked up by the Wall Street Journal’s NCAA Dashboard.
“This season set precedents in terms of online coverage,” said Loni McKown, Collegian faculty adviser. “You could find traditional news stories, still photos and TV-style video packages on the Collegian website.”
Team coverage for The Collegian Online (http://thebutlercollegian.com) resulted in record-breaking traffic to the site with more than 26,000 page views in the last two weeks of the tournament. The front page of March 30 print edition, which featured the headline “BITING BACK” and a photo of an intimidating looking Shawn Vanzant, Matt Howard and Andrew Smith, could be seen posted on doors and windows around campus and in workplaces and offices around Central Indiana.
All of this work was coordinated by Editor-in-Chief Arika Herron (’11), Online Managing Editor Hayleigh Colombo (’12), and Print Managing Editor Emily Newell (’11).
Mary Ellen Stephenson