Butler’s student advertising club, Adrenaline, placed fourth in the National Student Advertising Competition in San Diego on June 3. In addition to a $1,500 cash award and a trophy, ADrenaline also received an award for best use of social media.
This was the club’s second consecutive year to advance as one of only 20 regional champions to the national finals. The University of Miami, Ithaca College and Johnson & Wales University placed first through third, respectively. The American Advertising Federation (AAF) sponsors the competition.
Each team made a 20-minute pitch of an advertising campaign developed for JCPenney, designed to attract female shoppers ages 25-34.
“The competition also involved the production of a 34-page campaign plans book that went into greater depth regarding the research, strategy and tactics involved in the campaign,” said Mark Rademacher, director of Butler’s Strategic Communication: PR & Advertising program. Judges, who included JCPenney executives, evaluated the campaign books in tandem with team presentations, he said.
Twenty-eight Butler students helped develop ADrenaline’s campaign, working over two semesters. Competition presenters were Graham Kilian, Kate Chamness, Erin Hammeran, Jake Allen and Karissa Tepe. Ryan Pylipow, Mariel Wilding, Kylee Kirk, Ashley Larson and Ashley Breitenbach were the creative team. Additional contributors were Lauren Pedigo, Lauren Fisher, Liesl Kasdorf, Allie Qualls, Maria Keyler, Emily Spicklmire, Julie Woodward, Katie Carlson, Maddy Barnas, Hannah Crosmer, Hayleigh Colombo, Nicole Hangartner, Brenden Hudson, Paige Flynn, Whitney Tarble, Jonathan Spear, Maggie Skeffington and Muriel Cross.
ADrenaline’s faculty advisor is Donna Gray, instructor in strategic communication.
“ADrenaline’s ‘final four’ placement in AAF’s student advertising completion illustrates the synergy coming out of Butler’s new College of Communication and exemplifies The Butler Way in academics,” said Butler’s acting president and Provost Jamie Comstock. “Our faculty set high expectations for student achievement and work side-by-side with the student team to advance the team’s goals.”
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