Four Butler seniors in the College of Communication designed and coordinated programming that introduced fun, healthy habits to children at The Christamore House, a family and community center in Indianapolis’ Haughville neighborhood, in February.

ChristamorePresented in four early evening sessions, the free “BU – Be More at Christamore” program drew between 20 and 30 youngsters (as well as some parents) each night. Sessions covered basic fitness, soccer, volleyball and dancing, each followed by a short nutritional lesson.

Will Alexander, Kayla Wininger, Jacqui Giannini and Muriel Cross conceived the program activities and key messages as part of their involvement in the Butler chapter of the Public Relations Student Society of America (PRSSA).

“The goal of the campaign was to encourage kids ages 6-11 to move more, eat more fresh foods and interact more with the community,” said Alexander.

Wininger of Shoals, Ind., handled the logistics of each event. Giannini of Libertyville, Ill., led media efforts. Cross of Springfield, Ohio, executed graphic design work. Alexander of Columbus, Ohio, assisted with media and arranged for other Butler volunteers to help lead activities at Christamore.

Help from Soccer Club, HRC
Volunteers included members of the Butler Soccer Club team Jenny Green, Grace Herron and Katie Califano, and members of the Health and Recreation Complex fitness staff Jessica Blackport, Logan Brock, Whitney Wile, Brooke Buckner, Caitlin Murphy, Kelsey Lindsay, Amy Schwinghammer, Meagan Stroka and Beth Lohman.

Alexander, Wininger, Giannini and Cross will submit their extensive program planning documents as an entry in PRSSA’s Bateman Case Study Competition. For the 2012 competition, university and college teams nationwide were challenged to work with a United Way Agency in their area to create and implement a full public relations campaign that addresses childhood obesity.

The team’s work is being guided by the chapter’s professional adviser and Butler CCOM adjunct faculty member Bob Schultz, APR, vice president at Borshoff, with support from faculty adviser Ed Kanis.

In a release, William Scott, the executive director of the Christamore House, expressed his appreciation for the University’s involvement in “BU – Be More at Christamore. The program, he said, was “the perfect opportunity to reinforce the value of healthy living, good nutrition and how routine exercise can play a part of averting childhood obesity.”

Media contact: Mary Ellen Stephenson
(317) 940-6944

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