Butler Blue II has added another social platform to his growing online presence and this time fans can see a few of his favorite things.

Blue II alongside the University have each launched profile pages on the increasingly popular website — Pinterest — showcasing products, recipes and images that encompass all things Butler.

“Between Butler University, Blue II and Blue III (Trip) and other entities on campus, we are well represented on a lot of social networks, but adding Pinterest adds a different dynamic,” said Michael Kaltenmark, director of Web Marketing and Communications and handler for Butler Blue II and III.

Pinterest defines itself as a virtual pinboard. The website is used to bookmark, or save, things users find on the Internet and want to share with their followers. The shared material, or pins, range from recipes and fashion to funny quotes and do-it-yourself projects. The website originally gained interest among brides-to-be and crafters saving ideas for projects, but retail companies and even institutions of higher education are seeing the value of the 23.7 million unique visitors in February alone according to the Chicago Tribune.

“It’s an emerging social platform quickly becoming one of the top three social networking sites. We wanted to make sure Butler had a presence early on,” added Kaltenmark.

While Blue II was the first to add to his virtual pinboard, the University itself was not too far behind and among some of the first universities to start pinning. The University’s page currently has 217 overall followers of 11 boards. Its 221 pins range from bulldog home décor, popular Broad Ripple destinations, campus architecture and history, and tailgating recipes. Butler’s page also features two contributor boards — “Blue II & III in the Wild” and “Share Your Butler Pride” — that encourage students, alumni and friends of the University to add their own pins of Butler memories and fun times.

Blue II’s Pinterest page highlights more of his own interests and hobbies drawing in 244 overall followers over eight boards. The boards offer 121 pins ranging from famous people Blue II has met, his wildest dreams with pins of ice cream and a giant bone, and products he loves. The board “My Stuff” is his most popular individual board with 412 followers featuring his custom tailored tuxedo and Burley Trailers Tail Wagon.

Gathering pins was easy once the profiles were created, but the organizers of the University’s Pinterest presence came up against the challenge of creating a profile with pins that would appeal to each of the University’s audiences.

“With the rise in popularity of Pinterest, we knew that it was a great way to communicate with several different audiences at one time,” said Kristen Raves of the University’s Admissions Department. “By creating unique Pinterest boards we are ableto connect with several of our audiences, including currentstudents, alumni and prospective students.”

To learn more about contributing pins to Butler’s Pinterest page, visit:

Media contact: Michael Kaltenmark
(317) 940-9672

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