Current position and responsibilities: I’m an Orr Fellow and Partnerships Manager at iGoDigital. We provide technology that helps online retailers provide a more personalized shopping experience. At the onset of my arrival, we had about 25 employees and have since grown to around 50. Retaining an entrepreneurial spirit, I’m required to wear many hats. My role entailsbridging the gap between sales, partnerships, and marketing — utilizing various tools and tactics to ensure alignment.
Major project/achievement of the past year: In the past year I led the launch of a marketing automation overhaul for iGoDigital. The process helped to automate, nurture and score leads, ultimately leading to more streamlined and efficient sales/marketing processes. The process has helped increase the number of “Sales Ready Leads” by almost 300 percent.
Why did you choose to study economics: I enjoyed it. My approach was to be engaged in subjects that I was passionate about; hence my odd coupling of economics and biology.
How did Butler prepare you for your career: Butler taught me a number of tactical and philosophical lessons that I’ve taken with me. Here are my three favorites:
– Relationships will always be your truest of guides.
– Small business and entrepreneurship can be boiled down to one fundamental principle: get things done.
– Write concisely, do more with less, and adapt to situations you find yourself in.
Most memorable experience(s) at Butler: I have many:Butler Men’s Soccer, two NCAA Tournament appearances, three conference championships; having the privilege to work with the Center for Urban Ecology and helping to shape the Campus Farm; long meals at Atherton, coupled with hot nights in Ross Hall; and, all “lawn” activities and exploring the hidden gems of the Butler campus.
At the end of the day, the experiences I had were defined by the friends, mentors and family that are part of the Butler community.