Managers and employees looking to gain a business/management essentials tool kit in the areas of accounting, finance, marketing, economics, human resource management, and leadership will have that opportunity in a Butler University College of Business executive education workshop called “Certificate in Business Fundamentals.”
The sessions run for 12 Thursdays from 6-9 p.m., starting May 23 and ending Aug. 15 (July 4 not included) on the Butler campus.
Registration deadline is May 15. Register by calling (317) 940-8651 or by visiting http://www.butler.edu/executive-education/programs-and-services/certificate-programs/business-fundamentals/.
Tuition and registration costs $2,400 and includes instruction and all course materials. There is a 10 percent discount for two or more employees from the same company when registering at the same time.
More information is available by emailing ExecEd@butler.edu.
The sessions will offer:
· A broad understanding of key business concepts, tools, and techniques.
· An introduction to trends and challenges that managers face.
· Best-practice tools for addressing these situations.
· Tips for applying this knowledge beyond the business setting.
Topics will include financial statement analysis, principles of financial management, financial markets and investing, fundamentals of competition, pricing strategies, marketing fundamentals, social media marketing, strategic human resources, performance management, strategy, change management, and leadership.
The workshop is ideal for individuals who need a refresher on the functional areas of business or to broaden their existing knowledge. Technical professionals interested in moving up to management or those who wish to add business acumen to fields such as teaching, law, medicine, and engineering also may find this workshop particularly useful.
In addition, this program will provide individuals considering enrolling in an MBA program with a greater understanding of the key areas of focus of such graduate-level business programs.