Managers and employees looking to gain a business/management essentials tool kit in the areas of accounting, finance, marketing, economics, human resource management, and leadership will have that opportunity in a Butler University College of Business Corporate & Executive Education workshop called “Certificate in Business Fundamentals.”
The sessions run for 12 Thursdays from 6-9 p.m., starting Aug. 22 and continuing through Nov. 14, on the Butler campus.
Registration deadline is Aug. 15. Register by calling (317) 940-8651 or by visiting https://www.butler.edu/executive-education/programs-and-services/certificate-programs/business-fundamentals/.
Tuition and registration costs $2,400 (with a 10 percent discount for two or more people from the same company registering at the same time) and includes instruction and all course materials.
The sessions will offer a broad understanding of the key business concepts, tools, and techniques, and an introduction to trends and challenges that managers face and tools for addressing them.
Topics will include financial statement analysis, principles of financial management, financial markets and investing, marketing fundamentals, social media marketing, strategic human resources, performance management, strategy, change management, leadership, fundamentals of competition, and pricing strategies.
The workshop is ideal for individuals who need a refresher on the functional areas of business or to broaden their existing knowledge. Technical professionals interested in moving up to management or those who wish to add business acumen to fields such as teaching, law, medicine, and engineering also may find this workshop particularly useful.
In addition, this program will provide individuals considering enrolling in an MBA program with a greater understanding of the key areas of focus of such graduate-level business programs.