The Butler Business Accelerator is now the Butler Business Consulting Group, a new name that better reflects its mission: to help established Indiana companies by offering innovative strategies and services that support growth and improvement.

The consulting group ( will continue to focus on its key areas of practice, which include operational discipline, organizational development, marketing and sales, financial services, and strategy, to help companies chart a new or expanded journey toward profitable growth.

“Our professional team and subject matter experts work alongside clients to build solutions that have immediate and long-term results,” said Operating Director Trent Ritzenthaler.

Ritzenthaler said the Butler Business Consulting Group will continue its excellent record of delivering value to its clients. Since its first client engagement in 2007,the consulting group has completed 120 projects in 19 industries with 49 clients around the state.

Its Indianapolis-area clients have included Langham Logistics, ChaCha, Café Patachou, Defender Direct, and Engledow. Clients outside Indianapolis have included Smithville Communications (Bloomington/Elletsville), WasteAway Group (Elkhart), Tedco Toys (Hagerstown), and Pet Supplies Plus and NT Supply (Johnson County).

“At our core is a belief in the benefits of partnership with clients,” Ritzenthaler said. “In fact, we think it is crucial. We will not recommend solutions and then disappear. We commit to see the process through to completion, ensuring that measurable goals and objectives are achieved.”

The consulting group also announced that it has appointed Ginger Lippert to the role of senior consultant. Lippert joined the business accelerator in 2010 as an MBA student project manager. Before coming to Butler, she was the vice president of sales for TF Publishing.  

“We are delighted to welcome Ginger as a member of the leadership team,” Ritzenthaler said. “Ginger brings unique perspectives and a broad range of abilities that help meet our clients’ needs.”


Media contact:
Marc Allan
(317) 940-9822